1-5 stars for hotels, I – IV categories for guest houses, I – III categories for campsites and youth hostels, which are awarded by the HRC is a kind of hallmark guaranteed by the HRC and a tool of successful marketing of the tourist accommodation. It is a clear signal to the foreign and local consumer that he will receive a high-quality service.
If for the tourist accommodation conformity assessment and certification according to the Latvian national standards have not been performed, it has no right in its advertising and public informative materials to refer to the classification categories of the Latvian national standard or stars for hotels that follow from the requirements for advertising stipulated in Article 3 of the Law of Advertising, which must be legal, truthful and objective, as well as Article 11.4 of the Law of Prohibition of Dishonest Commercial Practice on provision of untrue information, which is a misleading commercial practice.